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Our Story

Thoughts from our CEO & Founder

Proven. We are small business. We live small business. We exist to serve you, because you are the heartbeat of America.

Proven started as a leading hiring tool serving thousands of customers. Most of our customers are thriving small businesses.

Over the years we realized that hiring is not the only confusing aspect of running a small business. As Proven has grown, we have broadened our mission to educate the community on best practices. We cover technology, lending, insurance, incorporation, ecommerce, digital marketing, and other aspects of running a company.

I love learning from our customers and I decided to put my money where my mouth is. It’s one thing to say you care about small businesses, it’s quite another to get in your truck and drive 10,000 miles per year with your dog and your guitar interviewing small business owners and operators in person. That is how the Small Business War Stories podcast was born. The stories I have heard around the country have shaped me so powerfully that I am writing a book with the lessons I have picked up from people across the land.

As a small business operator, I have failed a lot. And I have gotten up again. And again. Whew. My training in Brazilian Jiu-Jitsu and my passion for blues music have helped me stay sane and have inspired me to pick myself up when I got knocked down. I strive to live the values of resilience and accountability, and I like to roll up my sleeves by getting on the road, writing for our blog, talking directly to customers, and often answering customer support tickets.

We are building Proven the same way our customers do, brick by brick, day by day. We work hard to support our customers and to deliver engaging and useful content through our blog.

If you see yourself in these words, we would love to work with you.

Pablo Fuentes, Founder and CEO, Proven

We ♥ small businesses :-)

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