45790 56557

Account Director - Roseville, CA

Augustine - Roseville

May 23, 2019 - Sacramento


 

The account director is responsible for planning, coordinating and directing accounts and advertising/marketing campaigns by performing the following duties personally or by coordinating with their account team. The Account Director is seasoned enough to run an account from a strategic standpoint on their own. In additional, account directors are expected to manage, set goals and inspire growth within their account team. They are also expected to generate new business opportunities both within their existing and new accounts. Their primary focus is client service and managing their team.

Essential Duties and Responsibilities:

  • Confers with client, utilizing product/produce knowledge and research to determine advertising goals and budgets.
  • Uses market research information to evaluate, adjust and redirect campaign.
  • Negotiates proposal and budget with client, making modifications as necessary and arranging for contract signing.
  • Submits campaign proposals, suggested concepts, and estimated budgets to corporate management for approval, making modifications if necessary.
  • Coordinates activities with client services team in order to carry out approved campaign within budget and time limitations.
  • Maintains confidentiality while working closely with client regarding all aspects of campaign and budgets.
  • Serves as liaison between corporate management and the client services, creative and traffic teams.
  • Understands and uses market research and media information to evaluate, adjust and redirect campaign.
  • Builds and nurtures productive business relationships both with clients and staff.
  • Facilitates creative sessions as necessary. Approves creative briefs.
  • Effectively presents, pitches, and defends all agency work/proposal to clients; supports other client services team members in these functions.
  • Keeps apprised of clients’ brands/products/services/marketing developments.
  • Creates a strong working relationship with key contacts. Attends all meetings as requested by client.
  • Prepares proposals, marketing/media/public relations plans.
  • Regularly checks for and immediately responds to all client communication including emails, messages, phone calls, faxes, etc.
  • Assists in review of Hot Sheets, client billing; codes invoices and tracks billable time on a daily basis.
  • Participates in development of new business for agency.
  • Other duties as assigned.

Supervisory Responsibilities:

Manage two or more employees in the Client Services department.  Is responsible for the overall direction, coordination, and evaluation of their team members. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include planning, assigning, and directing work; mentoring and goal setting; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

Bachelor's degree from four-year college or university; 6-8 years’ related experience and/or training; or equivalent combination of education and experience. The ideal candidate will:

  • Language Skills. Have the ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Have the ability to write reports, business correspondence and procedure manuals.  Possess the ability to effectively present information and respond to questions from groups of managers, clients, customers and the public.
  • Written Skills. Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
  • Mathematical Skills. Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rate, ratio and percent.
  • Reasoning Ability. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
  • Computer Skills. To perform this job successfully, an individual should have knowledge of database, Internet, project management, spreadsheet and word processing software.

Competencies:

To perform the job successfully, an individual should demonstrate the following competencies:

  • Problem Solving. Identifies and resolves problems in a timely manner; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
  • Project Management. Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and within budget; manages project team activities.
  • Technical Skills. Assesses own strengths and weaknesses; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
  • Customer Service. Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.
  • Interpersonal Skills. Focuses on solving conflict, not blaming; maintains confidentiality; listens to others without interrupting; remains open to others' ideas and tries new things.
  • Oral Communication. Listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
  • Balances team and individual responsibilities; gives and welcomes feedback; contributes to building a positive team spirit; puts success of team above own interests; able to build morale and group commitments to goals and objectives; supports everyone's efforts to succeed.
  • Quality Management. Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.
  • Business acumen. Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition. Assumes responsibility for retention of assigned business. Identifies opportunities for expansion of existing business.
  • Cost Consciousness. Works within approved budget.
  • Demonstrates knowledge of EEO policy; shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes a harassment-free environment; builds a diverse workforce.
  • Treats people with respect; inspires the trust of others; works with integrity and ethically; upholds organizational values.
  • Organizational Support. Follows policies and procedures; completes administrative tasks correctly and on time; supports organization's goals and values; benefits organization through outside activities.
  • Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
  • Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence.
  • Planning/Organizing. Prioritizes and plans work activities; uses time efficiently; organizes or schedules other people and their tasks; develops realistic action plans.
  • Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
  • Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
  • Meets productivity standards; completes work in timely manner; strives to increase productivity.
  • Safety and Security. Observes safety and security procedures; reports potentially unsafe conditions; uses equipment and materials properly.
  • Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
  • Attendance/Punctuality. Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.
  • Volunteers readily; seeks increased responsibilities; looks for and takes advantage of opportunities; asks for and offers help when needed.
  • Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.

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